Alberta Application Deadline: Friday, May 1st, 5:00pm MST
The PEAK Performance Project is a seven-year, $4.9 million contest open to all musicians in Alberta. The program will be run by Calgary’s 95.3 The PEAK and Alberta Music with the goal of developing Alberta-based emerging artists and preparing them to take on the world. The project, which was originally created in Vancouver by 102.7 The PEAK and Music BC, has been tremendously successful, helping to launch the careers of many fine BC bands. Each year, twelve finalists from Alberta will receive an intensive, one week, training program in the music business, live performance, songwriting, marketing and promotion. Artists will benefit from mentorships from some of the music industry’s top professionals and performers. Each of the finalists receives a base camp award of $5000 to spend towards career development! All of these artists will have the chance to perform live in Calgary as part of the PEAK Performance Project Concert Series. Of these twelve artists, three will receive cash prizes towards career development, with the top 3 performing live at the PEAK Performance Project Finale.
- First Place $100,953.00;
- Second Place $75,000;
- Third Place $50,000;
The following are guidelines, dates, and eligibility requirements for the ALBERTA PEAK Performance Project. For details on the BRITISH COLUMBIA Project, please Click Here!
Top 12 Artist Announcement
The Top 12 artists are announced live on location (and on-air at 95.3 The PEAK) at Calgary’s Palomino Smokehouse on Sunday, June 7, 2015. Artists will be notified of their selection via the email address provided in their application, and will have a period of time to confirm their participation.
PEAK Performance Orientation & Showcases
All Top 12 Artists shall be required to attend a PEAK PP orientation session on July 18 at The Palomino. Attendance at the entire orientation and performance time slot is mandatory, and should be considered a full day commitment.
PEAK Performance Project Base Camp Award
After Orientation and upon completion of an approved proposal, each of the Top 12 PEAK artists will be granted five thousand dollars ($5,000.00) to be spent in a manner which, in the opinion of the artist, will fill a gap or gaps in the artist’s career. This can include recording, marketing, promotion, video production or other such activities.
The proposal and the impact of the funds on the Artist’s career will form part of the overall assessment of each artist.
PEAK Performance Project Boot Camp
The PEAK PP Boot Camp takes place August 27 – September 3, 2015 at RockRidge Canyon in Princeton, BC. All participating artists, including all individual members of each band, attend the entire PEAK PP Boot Camp. Attendance and completion of the Boot Camp course is essential to moving to the PEAK Performance stage of the program, however the boot camp will not be a part of the artists’ overall assessment. The Boot Camp will work on the principal that the new music business requires a DIY philosophy. Course content may include such subjects as live stage and individual performance, songwriting, marketing and promotion, media training, music law and business, music industry revenues, touring, radio tracking and online and social media issues. Course materials and workshops are delivered by a “Who’s Who” of Canada’s top music industry professionals, such as representatives from FACTOR, SOCAN, Alan Cross (Journalist/Radio), Nick Blasko (Manager, Tegan & Sara), and Ryan Guldemond (Producer/Musician, Mother Mother).
PEAK Performance Project Showcases at Nite Owl
Commencing October 2015, the Artists who have successfully completed the Boot Camp will participate in a series of showcases for the purpose of determining the top 3 PEAK PP artists. The showcases slots will be announced in August 2015 and the artists shall have the opportunity to use what they learned at the Boot Camp to promote their shows and enhance their careers. A panel of industry professionals will score each live performance, which will then form a part of the artists’ overall assessment.
Public Online Voting
The public will be engaged to vote for their favourite artist over between Saturday, October 24 – 31, 2015. The voting will be tallied and then each artist will be assessed points based on their percentage of overall votes cast. These results will form a part of the artists’ overall assessment.
PEAK Performance Project Challenges and Final Report
Throughout the project, the top 12 artists will be issued a series of challenges aimed to strengthen their career and fill in any potential gaps. The artists will complete a final report that summarizes the results of these challenges, along with their overall accomplishments during the period, that the committee will review and critique to form a part of their overall assessment. These reports will be due October 26, 2015.
The PEAK Summit
The Top 3 artists will be announced on air at the 95.3 The PEAK (or other location to be determined by the 95.3 The PEAK) on Tuesday, November 3, 2015. The fourth and fifth place artists will be announced at that time; however the order of the Top 3 artists will be announced at the Summit Awards night. The top 3 artists will be announced awarded support in the following amount:
- First Place $100,953.00
- Second Place $75,000.00
- Third Place $50,000.00
(Note: awards are subject to change without notice to participants) The Summit Awards night will be held on Saturday, November 21 at Flames Central in Calgary, AB. The Top 3 artists will showcase at the event, however the order of the Top 3 will have been determined before the final showcase.
(Please note these are general guidelines and subject to change)
- Age: Applicants must be 18 years of age on or before the contest deadline for entries. In the case of a band, all members must be of age in order to qualify for the competition; no exceptions shall be made in this regard.
- Residency: Artist must be a Canadian Citizen or landed immigrant, and have been a resident of Alberta for a minimum of 6 months prior to application. In the case of a band, the majority of the band must meet these requirements. Proof of citizenship or residency may be requested, and failure to provide proof by deadline provided may result in disqualification.
- Genre: All music genres may apply for the PEAK Performance Project; however a primary goal of the program will be to feature artists on 95.3 The PEAK radio station being an AAA format. AAA is Adult Album Alternative which has been described as consisting of “mainstream pop and rock as well as many other music genres such as alternative rock, alternative country, folk and world music”.
- Qualifying Artist: In general, artists’ sound recording and musical work copyrights cannot be encumbered by any third party company such that the Artist is unable to clear master use, mechanical, synchronization or other copyright related clearances. Third party licensing or distribution deals may be ok – see full guidelines, or contact ab.info (at) peakperformanceproject.com for further clarification.
Full Guidelines & Contracts
- Coming soon!